The iPod Generation: going deaf?

Ars Technica notes some interesting research: The iPod Generation: going deaf?

What's that you say?

Scientists are claiming that the increased use of headphones amongst those trend-lovin' young hipsters is damaging their hearing. Robert Novak, director of clinical education in audiology at Purdue University, has been testing random students over the years, and he says that incidence of noise-induced hearing loss is on the rise.

Sounds about right to me. But I still want my Nano.